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Summary: Local businesses in this digital era must have an online presence, and a key tool for this is the Google Business Profile. This video provides a step-by-step guide to claiming and setting up a business profile on Google, emphasizing the importance of accuracy, selecting the right categories, and using engaging descriptions and images. This video is the first in a series aimed at helping businesses enhance their online visibility.

Highlights:

  • Essential Online Presence: In today’s digital world, local businesses need an online footprint to remain relevant and accessible.
  • Google Business Profile: A vital tool to enhance online discoverability and provide information to potential customers.
  • Claiming Importance: Ensuring your business listing is claimed on Google boosts credibility and visibility.
  • Step-by-Step Creation:
    • Visit “google.com/business
    • Sign in or create a Gmail account
    • Search for and claim or add your business
    • Enter accurate and updated business details
  • Data Accuracy: Ensure all listed information is current and precise.
  • Category Selection: Picking the right business category and subcategories enhances discoverability.
  • Engaging Content: Include an enticing description and high-resolution images to make your profile more appealing.
  • Series Introduction: This video is part one of a series focusing on optimizing online presence for businesses.